Concept & Brand Consultancy
Approx project timeframe: 1-6 months
Working alongside brand founders to create and develop disruptive wellness and lifestyle brands and concepts. Concept consultancy includes:
Trends reporting / data-backed delivery of today’s wellness world
Competitor analysis / market analysis & identification of opportunistic spaces within the market
Concept development, ideation & market positioning
Organisation of focus groups & group research to verify concept
Connection to key players within the wellness industry globally to support creation and launch of brand
Planning for concept roll out (inc. high level roll out of multi-channel route to market strategy & timeline and all brand, marketing and content activities required)
+ option to: be included as part of a brand’s ‘founding team’ where necessary for investment documentation
Development of brand, visual brand, concept messaging & positioning including:
Visual brand identity, brand book & brand guidelines
Brand messaging, tone of voice development & tone of voice guidelines
Photography, videography and graphic design direction
Support on web development
Brand & Marketing Consultancy
Approx project timeframe: 3-6 months
Development of brand marketing / user acquisition strategy, including:
Advice on most relevant activities for user acquisition / lead generation though a brand marketing lens rather than a solely paid advertising lens
Influencer, creator celebrity marketing + little black book connections and brand partnerships
+ connection to relevant third party agencies and freelancers
+ development of marketing team structure, internal hires & processes and assisting with hiring / interviewing
Content Consultancy
Approx project timeframe: 1 month
Development of:
Cross channel content strategy
Guidance across platforms of interest (Instagram, TikTok, YouTube, Blog Content and Podcasting) including identification of most relevant channels, content strands to be communicated & how communication should take place / format of assets
Guidance on brand messaging, trends, video series, community engagement, short form vs. mid & long form content, frequency of posting, creators and communities to engage with
Guidance on example content to be created
Creative direction of all photo, video & graphic design content
Connection to third party content creators, assistance with scoping & hiring
If working on all of the above stages as project manager, Louise will then co-ordinate all activities, guide the brand to launch before handing over to internal team to ensure:
Review of marketing performance
Adjustment to ensure a topical and effective ongoing brand, marketing and user acquisition strategy